Storytelling for the Development of the Sustainable Development Goals in Students of a Higher School of the Ica Region

Abstract

Storytelling is the art of telling stories and is one of the oldest techniques used in advertising. By portraying situations that consumers may encounter, it seeks to connect with them. The objective of this study was to determine the influence of Storytelling on the achievement of the Sustainable Development Goals (SDGs) in students of a Higher School in the Ica Region. The research focused on the topic of learning in higher education and applied a quantitative approach with a pre-experimental design. The non-probabilistic sample consisted of 58 students from three professional programs: Early Childhood Education, Primary Education, and English. Data was collected using a rubric as an instrument, and the theoretical framework for Storytelling considered contributions from Barthes (1970 p.9), and for the SDGs, the 2030 agenda. The data was analyzed and presented using tables, and the Wilcoxon T-test was performed. The obtained value of Z= -9.854 (p=.000) indicated that the alternative hypothesis was accepted, and the null hypothesis was rejected. The study concluded that there is a significant difference in the achievement of the SDGs in students of a Higher School in the Ica Region.