Begin the year 2023 with the fifth edition of Oeconomicus UNH

Abstract

This is a great opportunity to present to our national and international readers and to the university community the fifth issue of the Oeconomicus UNH Magazine. This issue begins with the research entitled "DIGITAL MARKETING AND BUSINESS RESILIENCE IN THE HOTEL SECTOR IN THE PROVINCE OF PASCO-PERU" by José Antonio Cárdenas Sinche, José Luis Guerrero Febres, Cesar Wenceslao Ramos Inga and Fortunato Tarcisio Inga Jacay; who made an important analysis of the hotel sector in a region of the central Peruvian highlands, also, the renowned researchers place a highly relevant topic for the business sector and decision making, undoubtedly, an important reading for those who are close to the sector of economics, accounting and finance.

On the other hand, the article entitled "PASATIEMPO DE LOS ESTUDIANTES DE UNA ACADEMIA DE UNA ACADEMIA EN LA REGION HUANCAVELICA: A PREMILINARY ANALYSIS" by Mariluz Quispe Mendoza and this servant, is a sample of the practical work of the subject of Methodology of University Work carried out by the students of the professional career of Accounting, in the same way, this contribution focuses its attention on a case approached from the qualitative perspective, since it is necessary within the formation of the undergraduate student a multidisciplinary approach to the diverse themes and recurrent problems in our society. Undoubtedly, this section is evidence that university students are prepared to take on challenges, in addition to being able to initiate a baseline to undertake more research in the future.

Similarly, the article entitled "PRENDIZAJE Y JUEGO, UN DERECHO NO SATISFECHO" by research professor Wilfredo Fredy Paco Huamani, reveals an important panorama within the education and formative scenario of the student at an early age, in the same way, it makes an interesting reflection on the subject and expresses its interest in placing the topic within the context of debate.

Likewise, the article entitled "MEDICINAL PLANTS ORIGINARY TO HUANCAVELICA: THE KNOWLEDGE OF THE "HERBORIST" CITIZENS OF HUANCAVELICA" by Kenia Miluska Huamán Matamoros and María Guadalupe Torres Lizana; shows once again the importance of giving our university students the opportunity to publish their ideas and research in order to continue increasing the interest in science in our environment, in this sense, the above mentioned researchers, under a qualitative approach, addressed a topic of interest, in addition to providing unavoidable evidence of conducting a differentiated and interdisciplinary fieldwork. This contribution is a demonstration of taking what was learned in the classroom to a real scenario.

Finally, this fifth edition stands out for bringing together research done from different points of view, carried out from the formative and contrasted position of those who are being trained in university classrooms. Thus, we consider that the latter are the ones we should take into account to continue to increase a pool of future researchers, with social interest and committed to the development of our communities. In this way, we are sure that this issue will be an enjoyable read.

The Editor.