Marketing of Aguaymanto of the Colombian Ecotype (Physalis peruviana L.) for the United States Market in the Department of Junín

Abstract

The Research Project Marketing of Aguaymanto (Physalis peruviana L.) Colombian Ecotype for the United States market in the Junín Department. it was executed during the 2019 period; Producers, the intermediary involved in the marketing of aguaymanto participated, taking as analysis parameters the analysis of the producers, the intermediary and the exporting company, considering as variables: aguaymanto production, price evaluation, exports, quality requirements of the North American market, activities carried out by the aforementioned actors. The purpose of the investigation was to analyze the process of commercialization of Colombian ecotype aguaymanto, coming from Palca - Junín, for export purposes to the US market. For this, the intervention of the actors in the marketing of aguaymanto was analyzed.

The study was justified by allowing an analysis of the commercial process of aguaymanto de Palca, which is currently neglected; and because this product experiences an increasing demand in the North American market due to the innumerable benefits for the therapeutic industry, it contributes to purify the blood, tone the optic nerve, alleviate oropharyngeal affections, etc. It was based on the theory of development of commercialization channels that Gillespie presents, methodologically the perspective of experimental explanatory study type was used, with a research design where the population was formed by 10 participants of the commercial chain, with a sample size of 9 people and a confidence level of 95%. The information was obtained through interviews using previously developed surveys, the intermediary producers were interviewed and information was collected from various secondary sources on the aguaymanto. The results show that the Palca aguaymanto commercialization process is conventional, since the intermediary and the exporting company carry out the post-harvest and transformation processes in a conventional manner. Furthermore, it was determined that the aguaymanto has a potential demand for the export of dehydrated aguaymanto of 175,297 KG. According to an estimate for 2020 (AEO) of which 15.45% the destination country is the US Market. It was concluded that the producers are responsible for the production process and the intermediary of the production and the gathering of small producers and the transformation into dehydrated, to later sell to the exporting companies; determining that the management of said processes influence the quality of dehydrated Aguaymanto